Job Title: Marketing Associate

Job Location: Tunis, Tunisia

Reports to: Chief Marketing Officer

Key interactions: Marketing Department, Sales Department

Job Purpose/Role Description:

Are you a creative thinker with a sharp eye for strategy and execution? As a Marketing Associate at MASS Analytics, you’ll work closely with our CMO to develop and roll out impactful marketing campaigns that drive customer acquisition, engagement, and retention. Your mission will be to unlock the full potential of our marketing channels through data-driven planning, continuous experimentation, and agile execution. If you're ready to turn ideas into results and help shape the growth of a fast-evolving tech company, we’d love to meet you!

🔍 What You’ll Do :

• Execute the marketing strategy and support the implementation of the marketing action plan

• Develop and present marketing ideas and initiatives across events, email, digital, and content marketing

• Lead and manage multi-channel campaigns that align with company goals

• Monitor and optimize performance across digital channels, assessing goal conversions and KPIs

• Create and manage engaging content for social media, the company website, and other platforms

• Coordinate with media partners, bloggers, and influencers to expand digital reach

• Conduct market research and audience analysis to shape campaign direction

• Identify trends and insights to optimize marketing spend and performance

• Support continuous campaign evaluation and adjustment based on results

Note 📝: Duties may include additional responsibilities as assigned, which are outside the scope of this job description, to meet the needs of the organisation.

🌟 What We’re Looking For

• 1 year of hands-on experience in a marketing role
• Strong analytical mindset with confidence working with performance data
• Excellent written and verbal communication skills in English
• Familiarity with digital analytics tools (e.g., Google Analytics)
• Solid grasp of social media platforms and digital content strategies
• Proficient in MS Office and business tools like CRM systems
• Detail-oriented with strong organizational skills
• Creative and proactive in generating fresh marketing ideas
• Ability to collaborate effectively with cross-functional teams
• Copywriting and visual content development skills are a strong plus

🎓 Qualifications and Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field