Topic 1: Strategic Accounts Expansion & Sales Intelligence Analysis

Description

In this role, you will perform a comprehensive analysis of our strategic clients worldwide to pinpoint expansion opportunities and shape a Business Development strategy. This includes mapping the presence of our key clients across major regions (NA, EMEA, APAC), evaluating their market positions, and identifying potential growth areas for partnerships. Additionally, you will conduct detailed sales intelligence on high-potential accounts, analyzing market share, competition, and key analytics providers. By spotting events or developments that may spark collaboration, you'll develop a tailored outreach strategy to enhance partnerships and grow our global influence.

Main competencies

• Proficient English writing skills
• Strong research and analytical skills
• High curiosity and attention to detail
• Strong written and verbal communication
• Ability to connect insights with actionable strategies

Learning outcomes

• Develop the ability to analyse global account landscapes and identify market expansion opportunities.
• Learn to create targeted, insight-driven business development strategies for high-value accounts.
• Gain experience in producing intelligence reports that support cross-regional client partnerships and competitive positioning.

Topic 2: Optimizing Multi-Channel Outreach Strategies

Description

In this role, you will work on a specific industry and design unique outreach sequences to determine the most effective channels (email, calls, LinkedIn, etc,) for engagement within that industry. You will be A/B testing different approaches and channels to find the most effective combination for the selected industry. By analyzing engagement and conversion rates from each sequence, you'll identify which outreach channels perform best across different buyer personas and industry segments. This project will involve tracking metrics, analyzing performance data, and adjusting strategies based on insights to maximize engagement and conversion rates.

Main competencies

• Strong English writing and verbal communication skills
• Adaptability to different communication channels and personas
• Creative problem-solving to optimize outreach strategy
• Detail-oriented approach to data tracking and reporting
• Good analytical and research abilities
  
  

Learning outcomes

• Develop expertise in designing and executing industry-specific outreach strategies across multiple channels
• Gain insights into A/B testing for channel effectiveness and learn to interpret data for strategic decision-making
• Learn to identify and leverage the most effective communication channels based on industry trends and buyer persona behaviour
• Build foundational skills in multi-channel sales strategy and performance optimization